Knives Out

History/ Target Audience

Knives Out is a Mystery Film created by a company called T street and was released by Lionsgate Entertainment (Mini Major). The company was founded in 2019 and is led by Rian Johnson and Ram Bergman. The target audience of this film is for teenagers and adults who loves to solve puzzles and find who the culprit is to a case.

Production

The budget for Knives Out is $40 million. Johnson came up with the idea of creating the movie in 2005. The movie was filmed in Massachusetts; the towns and cities included were Boston, Berlin, Easton, Marlborough, Natick, Wellesley, Maynard, Waltham, and Medfield. The actors that were casted in the film were Daniel Craig, Chris Evans, Ana de Armas, Jamie Lee Curtis, Michael Shannon, Don Johnson, Toni Collette, Lakeith Stanfield, Katherine Langford, Jaeden Martell, and Christopher Plummer.

Distribution

Knives Out had a standard release. The movie was released in The movie was premiered on September 7, 2019 at Toronto International Film Festival and was released in theaters on November 27, 2019. Later is was distributed to streaming services like Apple TV, Vudu, and Amazon Prime Video.

Marketing

The selling point of Knives Out was its likeable characters and its director who directed Star Wars: Episode VIII - The Last Jedi. The movie was marketed through posters, trailers, special screenings/ primers and festivals/ awards. The movie was able to gross $311.4 million worldwide.

Cross media convergence and synergy

When it comes to working with other companies T street has yet to entail any other company in their films

Update: Recently Netflix has agreed to pay $469 million for the rights to two sequels

Script Example